Mar 27, 2014

5 Steps to Execute a Site Redesign Without Compromising SEO




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SEW Daily March 26, 2014
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5 Steps to Execute a Site Redesign Without Compromising SEO 5 Steps to Execute a Site Redesign Without Compromising SEO
March 26, 2014 - Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.
Jay Taylor  |  Print version
3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
March 26, 2014 - Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily.
Erin Everhart  |  Print version
Google AdWords Conversions Help You Find the Hidden Value Google AdWords Conversions Help You Find the Hidden Value
March 26, 2014 - An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account.
Lisa Raehsler  |  Print version
40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
March 25, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration.
Andy Betts  |  Print version
Matt Cutts Isn't Amused by This Guy Selling Links on Twitter Matt Cutts Isn't Amused by This Guy Selling Links on Twitter
March 25, 2014 - "Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google's spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts' hilarious response.
Jennifer Slegg  |  Print version
Learn With Google at ClickZ Live New York 2014 Learn With Google at ClickZ Live New York 2014
March 25, 2014 - ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more.
Danny Goodwin  |  Print version
SEO for Startups & New Businesses: An 11 Step Plan SEO for Startups & New Businesses: An 11 Step Plan
March 25, 2014 - Starting a business only happens once, so it's essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond.
Andrew Delamarter  |  Print version
Why You Need to Use the Google Analytics AdWords Report Why You Need to Use the Google Analytics AdWords Report
March 25, 2014 - The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do.
Anna Lewis  |  Print version
4 Content Activities to Help Build Real Relationships With Influencers 4 Content Activities to Help Build Real Relationships With Influencers
March 25, 2014 - When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.
Ken Lyons  |  Print version
 
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