- How To Find & Optimize Your Niche Following On Twitter [Infographic]
- The Romulan Ale Recipe: Drink Like An Intergalactic Badass
- Zipper Equipped Sneakers Become Flip-Flops In A Jiffy
Posted: 17 Jun 2012 12:00 PM PDT
Brands on Twitter are constantly trying to optimize their approach to make sure they reach as many people as possible. They do it with the help of fun topics that can easily go viral. More often than not, their campaigns fail and they are back to square one, and they start planning for their next one. It should never be forgotten that we are all competing for attention on all the social networking services. You might think that you have a following that is true to everything you post, but if you think that, you are ultimately mistaken. Social networking works because people are able to connect with whomever they want, thus making your followers someone else's followers too.
It might sound really desperate to say that your followers don't belong to you, but it is the naked truth. We share them with a bunch of people and brands, and we have to come up with something that might cut through the noise and reach the eyeballs of the followers that we have access to. That should be the fun part, right? It definitely is, but it's when you start thinking about expanding your following that some issues become clear.
First off, where do you start? Where do you look, and what are you supposed to focus your efforts on? These are all legit questions that don't really have simple answers. You might choose to continue doing things the same way as you have been doing them since you started on Twitter. That might work, but you will probably never become the "go to" account for the latest and greatest by doing that. You need good content, tweets or a strong presence in order to attract the masses. As you might start to suspect, it's not an easy game any of us are playing.
There are of course things you can do in order to find and optimize your following so that those people become more sensitive to what you are tweeting. There is nothing as frustrating as sitting for hours and hours tweeting without seeing any results. It certainly feels like a waste of time and energy, and that's time and energy you could put towards something else more rewarding. However, dedication always pays off, no matter how you look at it.
To help you progress, Alchemy Social put together an infographic called Winning Twitter that proposes several really useful things you can do on Twitter in order to maximize your traction and interaction. Even though this infographic is all about advertising on Twitter, it works as a great guide for everyone looking to expand their following based on their own shared content and topics. No matter how you look at it, we are all promoting and advertising something. It could be ourselves, our blog posts or a product that we sell. We're all in the same business, and that is to get the word out there so that we can increase our influence within our niche.
So, take a good look at this infographic and compare it to how you are approaching Twitter. Do you do something that you think you can improve? Are you going to make some changes? Are you losing followers instead of gaining them? All of these questions should help you decide what you must do in order to once again get on the plus side of Twitter. Twitter is a continuously changing social networking platform, and we need to adjust our ways to it or we will fall by the wayside and start losing followers. There is simply no other advice that I can give you more than that dedication, availability and ingenuity is the key to success. After that, it is all about the content you share and at what level of quality it is. Twitter is for everyone, you just have to find your approach to it, which depends on your niche.
Posted: 17 Jun 2012 11:00 AM PDT
Remember Romulan Ale? I've seen every Star Trek movie ever made at least twice, and I always thought it would be neat to taste that "illegal" drink. I guess there is a time and place for everything though since it was sometimes served at diplomatic functions or used for medicinal purposes. As many times as I've wanted to taste it though, I've always changed my mind after seeing the side effects. It seems to make everyone who tries it a bit carazzzy.
Apparently it is some insanely strong stuff, but it is still enjoyed by many. I remember when Kirk received a bottle of it as a birthday gift from Dr. McCoy in Wrath of Khan. So, what do you think it would taste like? I think it would be like the strongest liquor you've ever tasted.
As a matter of fact, I would probably be drunk just from the smell of it. Apparently the guys at Geek in the City know what it tastes like because I just discovered an official recipe that they published back in 2009. I put a screencap from their site below. If you don't have the guts to make this lethal drink yourself, you can always pick up a 6-pack of Romulan Ale at Think Geek for $15, which are really just energy drinks packed with caffeine. I think if I was going to do this though, I'd go for it all the way. YOLO, right? I put a few pictures below (credits at the bottom) that I found on the web which are inspired by the mysterious blue drink that I really want to try right now. Anyone else brave enough to give it a go?
Posted: 17 Jun 2012 10:00 AM PDT
When summer drops its arms around our everyday chores, we tend to throw ourselves at its mercy. We tend to get all up in everything that has to do with summer. We buy the latest gear, new sunscreen and ice cream, not to mention how we throw out everything that we wore during winter since we seemingly can't wait to get to a store fast enough to stock up on the latest summer fashions, no matter what they cost. Our wallets are at the mercy of the summer just like we are. God forbid we wouldn't have the latest swimming trunks or bikinis. That would be a sin worthy of the greatest punishment, to be ridiculed by the rest of the society.
Well, it might not be that bad. Sometimes I think we make a castle out of thin air even though we have it all around us, if you know what I mean. However, if you should feel that wearing sneakers during your stay at the beach is like holding onto winter for dear life, you should keep reading. If you feel like walking down the beach in just your flip-flops is wasted energy, and it doesn't fit your fashion profile then by all means you are going to love this invention.
It so happens that some genius designer came up with a new concept for sneakers… or is it flip-flops. Well, it is actually both! They equipped a pair of sneakers with a zipper so you can easily skip around in your sneakers until you feel the heat of the summer is too much to bear. Then just unzip the zippers and voila, you have your flip-flops right there. There's no need to choose anymore whether you should pick the sneakers or the flip-flops when you leave home. Take them both with you and become your own boss over the summer. I have no idea where you can buy these. I guess they are either ordered over the Internet if you can find them, or they are available in select stores around the world. I am sure there are plenty more to choose from as well. This is just a collection of the ones I could find that totally keep the cool within the geek. Once again, we marvel over the concept of all-in-one.
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