- 9 Steps To Better Personal Branding [Infographic]
- Star Wars Stamps Will Make Snail Mail Cool Again
- One Mom Geek's Desire To Take A Caturday Nap
Posted: 12 May 2012 12:00 PM PDT
I am constantly asked what the most effective way to brand yourself is in today's social media climate. It's one of those questions that if you are approached by someone at an event or just in your daily life, it will take far too long to explain, and it doesn't really fit the medium, if you know what I mean. It's such a complex question, and the answer is even more complex. If I knew a bulletproof way for how to start getting traction, become influential and brand yourself to the point where you would become the next poster boy/girl for Wired, I would be an oracle. But I am not, and there are no guaranteed ways to plan or execute your social media world domination scheme for a perfect path. I am sorry, but there isn't.
Each individual needs to have their own plan that fits his or her image, lifestyle and goals. As you might start to understand, there are more ways to success than there is room for me to write in this article. As always, there are a few things that are good to implement and that are pretty much vital for every plan. Look at it as a list of basic guidelines to put your plan into motion and to literally get started on the right path.
Personal branding is one of the key components in getting your idea off the ground. It might sound a little odd that you would have to brand yourself in order to get your product or service off to a good start. However, when social networking is everything, it's important to remember that when you are trying to get people interested in what you have to share and what you have for them to use, it's always best to get them to understand why. And, after all, you are the one who knows best since you created it and are using it, right?
There are several examples of this. Look at Mashable, Facebook and of course Digg. They all have poster boys who make people interested in what they are doing, and as a result, it makes their "product" easier to recognize. So just how do you get off to a good start when you want to brand yourself? Well, as it usually is, it boils down to an infographic that might nudge you in the right direction. It's called The Way To Personal Branding, and it is created by SeStyle.
It is a 9 step guide for how you could get started and how to implement tools and ideas into an already crowded content landscape. Personal branding is not about bragging, being the expert or even telling others what they should do or not do. It's all about showing people what you have to offer and how it might impact their approach in a positive way. If you can do that, you are definitely off to a good start. Remember to keep updating your strategy as you go since the social media landscape is always changing. What was top notch yesterday might be yesterday's news today.
The best marketing and branding comes in the form of help. Never forget that. It's important to understand the impact of a simple good deed. I think we often forget the power of giving someone some old-fashioned help. After all, help always leads to a mutual connection that will last for a long time. So basically, if we were to roughly state what social networking is all about, I would say that for each time you "help" someone, you gain another hand that will help you open doors when you yourself are stuck behind it.
Posted: 12 May 2012 11:00 AM PDT
I don't think I am the only one who almost entirely abandoned snail mail as a networking tool long ago. I mean, I can't even remember the last sent a hand written letter. It's almost embarrassing. You see, there are still some things that are considered to be personal and caring, and one of those things is writing a real letter and actually taking the time to go get a stamp, put it on the envelope and drop it in a mailbox. There's something romantic about it all that almost feels medieval in a way. Do you know what I mean? There's a kind of novelty in it that is hard to describe. It's something physical that you have actually produced yourself for the one person you are sending it to.
Later generations will probably never understand what a pen pal was all about, nevertheless the reason for actually buying a piece of paper to glue onto a bigger piece of paper, and then sending it off, especially when we could just open a new email, write what we want and then hit the send button for immediate delivery. I have to say, it's one of the biggest leaps in human history to go from a 2 day delivery (sometimes even 2 weeks if the delivery address is on the other side of the world) to an almost instant delivery of mail within seconds. You will almost go mad just thinking about it.
Anything can be revived if the means by which we revive it are appealing enough. So how about a set of new stamps that are all based on the Star Wars galaxy? That should put things in the cool again, don't you think? Stefan van Zoggel imagined a world where snail mail was still the romantic way of sending our heartfelt thoughts. He actually created a whole set of Star Wars inspired stamps that will make even the least mesmerized Star Wars opponent want to start sending snail mail again. Sure, these are just concept designs, but wouldn't it be super cool if they were actually real stamps? I love a good retro revival, and this is certainly one of them!
Posted: 12 May 2012 10:00 AM PDT
Recently Diana wrote a Caturday inspired post about Creative Cat Coffee Art and Peggy wrote What The Catnip is Caturday?. Since then, for some reason the word Caturday has stuck in my head. So this post is a bit inspired by cats and moms everywhere as we celebrate Mother's Day.
My confession, all I really want is a catnap or some extra zzzzs. Cats really do have the "catnap" down to an art, and I should say that I actually prefer canines. I am not here to argue about which animal makes the better companion, but there are some qualities of the cat that I admire like their mastery of and ability to nap a lot, anywhere and anytime.
I am sure I am not alone in this secret desire for some extra sleep or a break from my busy blogging, tech, work, family and life in general schedule. I'm not complaining here, but I know Moms everywhere are secretly wishing for some extra rest too. I am a practical kind of girl, so I know this won't actually happen in my life but we Moms can dream, right? We can at least take a look at these cute kitties and fantasize what it would be like to find the perfect spot and retreat for guilt-free nap on Mother's Day.
Oh, and if you are a dad who actually reads this post, and if you are looking for gift ideas, you should always consider diamonds first lol. Apple products work for the geek in me, and I hear that the new book series Fifty Shades of Grey is a HOT must read (will be bigger than the Twilight phenomenon). Your wife will probably not even confess that it's on her list, so go ahead and surprise her, or maybe just go ahead and download it right onto her Kindle or iPad for her. Eye-rolling aside, dads you just might thank me when you get your favorite gift from your girl frequently and often before Father's Day rolls around. You know what I'm say'n.
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