- Brands In Social Media: How Popular You Need To Be [Infographic]
- Star Wars Cupcake Stencils For Kitchens In A Galaxy Far Far Away
- 8 Witty & Entertaining 404 Pages That Generate Traffic
Posted: 20 May 2012 12:00 PM PDT
This is some really interesting information to me. We always say that as an individual, it's not about how many friends or followers you have on your social media sites. Instead, it's about the engagement and the quality of the individual relationships and contacts you've made, whether they are personal or business related.
However, as a brand, that is a little different. Of course, engagement is still important for brands in social media, but let's face it… The more influence a brand has, the more followers and fans they'll have. The more followers and fans they have, the more people their products and services will be exposed to. And, all of that activity equates to more dollars that hit their bottom line.
I read a very insightful article today called How Pinterest Drives Ecommerce Sales. On Pinterest, the value and impact of each follower for a brand is quite significant from an ecommerce perspective. There is a whole psychology there that is unique compared to any other social media service. You can read that article to learn more about that.
So, if we are going to break this down into actual numbers, exactly how many fans and followers does a brand need to have in order to be considered a top Internet retailer? Campalyst recently studied the social networking profiles of the top 250 Internet retailers to pull all that information together for you in this infographic called Top 250 Internet Retailers On Social Media. If you are a social media brand manager, now you will be able to see what numbers you can reach for to be included with the big dogs.
Posted: 20 May 2012 11:00 AM PDT
Use the spatula, Luke! Yes, Star Wars fever has hit the kitchens again. With a range of wonderful Star Wars stencils, cupcake holders and action figure decorations, you can fight the dark side of hunger and 'Chewbacca' a couple of cupcakes. You can almost hear every rebel sweet tooth cheering with delight as these kits designed for you to go solo or team up with other Jedis are ready for you to make wonderful Star Wars treats.
Rest assured, you will not need to go to Jedi training school or wear the helmet blinding you from a flying robot that will fire the occasional laser at you when you don't get the stencils quite right. The stencils are created in a way that helps catch any stray icing sugar to give you lightsaber sharp designs on your cupcake creations. The Star Wars Galactic Empire Cupcake Decorating Kit is available at Williams-Sonoma for $9.95 or can be found on Amazon.com like every thing else in the empire!
In another kit, we found you can get four styles of cupcake toppers. You get to battle with your dinner guests with the Galactic Empire Kit that includes Darth Vader, Boba Fett and two Imperial Stormtroopers. It gets even better as you find grease-proof paper and soy ink Darth Vader and Stormtrooper paper liners that protect your Star Wars creations. Ensure you balance the dinner table force though and pick up the Rebel Alliance Kit that has Luke Skywalker, Princess Leia, Han Solo and everyone's favorite Yoda. The bases of the cupcakes have Chewbacca, R2-D2 and C-3PO. You can guarantee that you won't need to use the force to eat any of these Star Wars delights. These sets are $12 from Williams-Sonoma and Amazon.com as well.
Once your force abilities have reached Luke-like levels, you can progress into cookie, not wookie, cutter territory with a delightful cookie cutter set that includes C-3PO, Chewbacca, R2-D2 and a Jawa. These lovely cookie creations will push your decoration skills, but you can just take Yoda's advice, "Do or do not. There is no try."
Posted: 20 May 2012 10:00 AM PDT
Last month, Google released one of its biggest algorithm changes ever. "Penguin," as it's called by Search Engine Optimizers (SEOs), devalued thousands of links all over the web, obliterating the rankings on many sites participating in "black hat" and "gray hat" SEO. This is just one of the many examples of how, as Google's algorithm gets smarter, it's getting more and more difficult for webmasters to manipulate the system and rank their site on Google. As a result, webmasters and SEOs are looking for more ways to drive traffic to their sites and earn links more naturally. We've seen these efforts manifest themselves as infographics, interactive games, widgets, and more recently, clever 404 pages.
Since the early days of the Internet, 404 pages have remained static and boring – an error message, in black, Times New Roman font on a white background. In recent years, some sites have added a bit of branding to the pages, but this is only a minor improvement. What webmasters don't realize is that they are missing out on a huge opportunity to bring people to their site and build natural links through social sharing and blogs.
By making these pages into clever, funny designs, you can tap into the full potential of these pages. People share funny stuff, and sharing means links. These links are not only more valuable than directory links and blog comment links, but they are also less likely to be devalued by Google. Not to mention…they make your brand seem cooler.
These are just a few of the best 404 page designs on the web today:
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